If you are newer to the concept of SEO (short for Search Engine Optimization) you might be wondering what all the fuss is about. This practice is essentially the fine art of making your website visible to people searching it using “niche language.”
Niche language simply means using terms and phrases in your website or blog that people use when they type what they are looking for into a search engine. These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The more friendly the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your traffic and sales.) In addition, the more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages.
Remember how web pages work! It is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines. This leads to more hits and a website that is the equivalent of a wealthy rising cyber star!
Launching a website without any type of SEO is like throwing a party and forgetting to invite people.
Launching your website should be an exciting event. The reasons events (and the launches of new web sites) often fail is because:
You fail to list your website's URL properly in search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords.
Your customers can't find the party.
Making your website more identifyable to people and search engines sound like it might be difficult and schizophrenic thing to accomplish it is.
This is because having a people-friendly web site is not the same as having a search engine friendly web site. A search engine friendly web site is one that appeals to tiny robots called “spiders” that search the World Wide Web for your site every time someone searches for information.
The intention of SEO copywriting is to elevate your site's ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines by using keyword tools such as the Overture keyword search tool and Google keyword tool. Once the top ten to twenty most-searched-for keywords are found, articles are then created
around each of these key phrases and posted to the web site. Each of these new search engine optimized articles creates new pages or the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase increasing your visibility in the search engines.
Being savvy about SEO is not rocket science. However it does means knowing a bit about html and keyword optimization. It entails knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell when you submit your site to the search engines.
The reason it is so important for you to know how to talk to robots is because it is an aspect of web site and e commerce marketing that is vital to the branding and marketing of your product or service. By doing just a few simple things, you can give your web site an edge over the competition’s by making your business recognizable to both spiders and potential visitors alike.
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